Feedback is fantastic.  And while most feedback tends to be the negative kind (aka “complaints”), it’s still feedback.

In fact, many companies regularly scan the social-media-sphere looking for any and all comments or mentions of their company, their brands, or their products/services.  The reason they do this is because people don’t often provide feedback directly to the company.

Rather, they typically complain on their Facebook page or Twitter Feed about the horrible food they got at such-and-such restaurant last night or the terrible wait in lines to see the latest movie.

The good companies relish this sort of discussion because feedback of all kinds is constructive if you look at it in the right light.  For example, let’s say you usually don’t speak to the swimming pool owners because you were told they don’t like that, only to find out that some are complaining about you because you are so impersonal.

So do they like it or don’t they?

Naturally, some will and some won’t.  So rather than make a blanket statement about what people like or don’t like, get to know your customers preferences and keep track of them.  Our pool service software is perfect for doing just this.

But how would you know if they didn’t take the time to complain?

Being proactive and asking is often the best way, but we all know customers don’t always give straight answers.  (Anyone hear “whatever” coming from your customers??) So look for ways to find out what your customers are saying about you, and relish every complaint you ever receive – There is no way to fix a problem you don’t know exists.